What have you found most striking about KEI Industries Ltd.? How was your journey?

KEI Industries has successfully and strategically built a strong foundation that enables us to connect with millions of hearts and light up millions of homes every day in several ways. We have engaged ourselves in manufacturing of world-class wires and cables, especially catering to the diverse needs and requirements of our valuable customers. This, in turn, has helped us emerge as one of India’s leading business entities.              

The company started operations in 1968 with the prime business activity of manufacturing. Later it transformed into a public limited company, under the name of KEI Industries Ltd. With 37 years of experience, I have been handling the responsibilities of KEI Industries Ltd. as the Chairman cum Managing Director since 1992. Over the years, we have evolved with the changing market dimensions and now KEI stands as the leading wire and cable manufacturer of the country. My journey at KEI Industries has been phenomenal so far. Being a part of this esteemed company, I have always tried to give the best to my consumers.

Could you please enlist few prestigious projects undertaken by KEI Industries?

KEI Industries Ltd has an ample amount of expertise and knowledge to successfully execute projects and ensure superior quality delivery within the time schedule. We have been a part of several Government-driven projects like the Deen Dayal Upadhyaya Gram Jyoti Yojna (DDUGJY) scheme under Madhyanchal Vidyut Vitaran Nigam Limited (MVVNL), Dakshinanchal Vidhyut Vitran Nigam Limited (DVVNL), Paschimanchal Vidyut Vitran Nigam Limited (PVVNL) and under various utilities in India. All these projects have helped us to qualify and participate in Pradhan Mantri Sahaj Bijli Har Ghar Yojana “SAUBHAGYA”.

KEI Homecab FR

As a leading brand in Cables & Wires Industry, how do you analyze the current trends and Innovations?

Budget 2019 has focused upon the much-awaited infrastructural development for this industry and the Government has plans to invest Rs 100 Lakh crores in this segment over the next five years. The power sector has witnessed a phenomenal achievement of electrification of almost 96% of households in the past 5 years. This huge growth can be attributed to the infrastructure boom in India, opening up more avenues for companies like ours. Investments in railways, housing, and farm are paramount to overall infrastructural growth for our company. Government is also planning to invest 50 Lakh crores for Railways that will further boost demand, leading to further expansion and more business for us. Moreover, the Government has shed light on the plan of One Nation, One Grid & the Pradhan Mantri Gram Sadak Yojna. These will be standalone elements in ensuring power connectivity at affordable rates.

“Power for All” – An initiative by Government of India. How KEI Industries Ltd. is supporting this initiative?

As I have mentioned earlier, that power sector has witnessed a phenomenal growth in extending electrification to almost 96% of households in the last 5 years. We are aiming to provide uninterrupted power supply to every household. In addition, we have been a part of several rural electrification projects, under Government schemes. With the Government strategizing roadmap to achieve 24X7 power for all, KEI Industries is all set to provide end-to-end solutions and products specially designed to meet diverse consumer needs.

What kind of growth do you expect from the Cables & Wires Industry in the current financial year?

We have successfully achieved strong operational performance in the March quarter (Q4FY19). Our profit rose to 36 percent at Rs 138 crore, from Rs 101 crore last year. KEI strictly focuses on customizing products according to varied consumer requirements, which has resulted in higher demand. We look forward to the upcoming Government schemes, investments of 50 lakh crores for railways, rural electrification and transition plans for EV that would lead to overall infrastructural growth, thereby leading to higher demand and consequently bigger business for us. All of these factors combined, make us hopeful of carrying forward the successful growth in the current financial year.

KEI Housewires

Anything else you would like to add for our readers.

KEI Industries supports the Government in achieving its objectives with its dynamic products and solutions, matched to the needs of consumers and business opportunities ahead.

About MR. ANIL GUPTA: Mr. Anil Gupta is a recognized and an accomplished expert and also responsible for some path-breaking innovations in the Indian cable and wire Industry. He has been a firm believer in technology since the very beginning. His customer-centric approach blended with a futuristic vision has always ensured the production of Cable & Wire products of the highest quality. Mr. Gupta has over 27

Years of experience. He has been Director at KEI Industries Limited since December 31, 1992. Mr. Anil Gupta pursued his M.Com from Delhi University and has been a firm believer in technology since the very beginning.

The brain behind some of the path-breaking innovations in the industry, he is undoubtedly the inspiration as well as the guiding force behind KEI’s vision to become the undisputed leader in its category and build-up a strong corporate identity. He became a part of the KEI group in 1979 as a partner in the erstwhile Krishna Electrical Industries.

He had a dream of taking the company to newer heights. With almost 40 years of experience at the helm of KEI Group of Companies, he has always been successful in executing company policies and encouraging his team to deliver nothing but the best. In 2017, under the leadership of Gupta, KEI reported 15 percent overall growth in turnover as net sales rose from 2,326 crores in FY16 to 2,669 crores in FY17. His contribution to the company is exceptional and unsurpassed.

A highly motivated and passionate commerce graduate with sharp business acumen has helped the company to achieve a leadership position. As a dynamic leader, he has initiated various marketing, production, quality control, and product development policies. His hard work and pioneering ideas have played a major role in the company’s success while his contribution to the company remains exceptional and unsurpassed.

About KEI Industries: It was established in1968 as a partnership firm under the name Krishna Electrical Industries, manufacturing house wiring rubber cables being its prime activity. The firm was converted into public limited with the corporate name KEI Industries Limited in December 1992. KEI Industries Limited, known for its unique product range across the world is one of the leading wire and cable manufacturers in India. It manufactures extra-high-voltage, High and low tension cables (EHV, HT & LT), control and instrumentation cables, house wires, power cables, stainless steel wires, and all electrical cables. Its unique product range of wires and cables is known pan India and across the globe. The registered and corporate office is in New Delhi, India.

The company has got several branches in major places across the country. The goal of the company is to create value for the stakeholders by meeting the stated & implied needs of the customers, employees and the communities where the business exist & do business.